Thursday, June 28, 2012

My First ever (draft) Product Brief!!!

  • Today, most societies have an antagonistic relationship with money and work, money is taking place where relationships used to be.
  • I believe that through sports, I can offer the opportunity to build an nonthreatening environment to learn how to create value and improve our communities without depending on money. 
  • Aboriginal Australians can teach us a lot about the art of giving and living without money.
  • It will encourage, rebuild and create strong local interaction and personal relationships through the development of positive club culture.
  • Participants can use it to put ideas, skills and passions to test regardless of their experience by developing ideas for the team using business model canvas and process, thus contributing to build a positive club structure. 
  • Millions of people will give shape to a new economic paradigm by doing something they couldn't do before.
  • It will provide a business-like approach that allows the identification of potential users outside the immediate community.
  • After success with individual participants at the local level, it will expand to other volunteer based organizations. 
  • It will change the current cultural meaning of work (Boring, purposeless and just for money)
  • Millions of organizations will be able to create value and offer their services without the limitations and restrictions of scarce money.

The inspiration:

The biggest pain I recognize is that people would like to do something completely different with their lives but they can't take the risk to discover what that is because their basic needs won't be covered. People can't look at creating the work that brings meaning to their lives because money is always limiting what they can or cannot do. 

If people had a magic wand, they would create a system where every single person has basic needs covered regardless of what they do for their communities. It becomes a right that as a human, you don't have to struggle to get what you need to live with dignity (pay rent, pay bills, nurturing and quality food, access to clean water, air, quality education and health).

The general goal of the product is to allow individuals to be able to explore what they could do in their communities to create and exchange value without the limitation of money (or lack of it). Although there are many problems in our over dependency on money, this product addresses the need for humans to be able to be, express and manifest the best they have to offer. Something that currently is not possible due to the anxiety produced by the fear of not being able to pay for survival. It has those who are unemployed, changing careers, looking for meaningful work, change agents, change makers and volunteer based organizations in mind.

How does the product solve those problems or needs??

Aboriginal Australians had lived without money until the British colonization. It seems to me that money still does not play a key role in their societies and to the extent that it gains territory in their lives, their social links are lost. If we could co-create an environment where on one side they could share their wisdom about non-money-dependent living and on the other we could compile that wisdom in structures of value (business models) and then we take those models to mainstream society, we could offer the opportunity of a non-threatening environment where people can experiment through real life situations at a scale where basic needs are not involved, how value can be created and exchanged without being dependent on money. The social links and relationships required to make this happen may start to emerge in a way that can lead to actually supplying basic needs based on a different kind of economy that we are yet to discover. 

My proposal is to offer the local Aboriginal community with a sport option where I'd offer all the coaching at absolutely no cost. As trainings sessions go on, each individual participant will have the chance to examine what they want the team to become and what is needed, that I'm not offering, to get there. As they identify these gaps, each participant will be able to develop a proposition to present why their concern is important (Gap, why they would embark in the process, Vision of their solution), what they think should be done about it and how (personal business model or resume to the team) and what their level of participation would be (leader, team member, occasional contributor). With the emerging personal canvas, the team would be able to know what's on offer and participants would be able to choose to join proposals at will. No max nor min of participants per proposal. Proposals who do not receive support from other participants can still move forward with one person. Self-organization through open space facilitation will allow the team to develop the proposals that are more needed at the time.

As groups appear and disappear while the team attempts to reach its objective, the team as such may (or may not) start to discover a pattern of what it does for the communities it is involved in. Then, the team will face the opportunity to create an organizational business model based on creation and exchange of true value that does not depend on pricing, but on evident need in order to be exchanged. 

Product Feature List and Benefits

Something new? Better?faster? Cheaper?
New!! Explore how to create a meaningful work for you and those around you without risking your current financial situation.

Introductory presentation: 
  • You'll know everything about the project and will be able to ask as many questions as you like (Why I am doing it (Culture, bringing the best of human beings), coaching philosophy (Bring the best out of your opposition, if that means that we lose the game, you'll know that you played the best you possibly could and you'd rest assured that so did your team. Practice to bring the best out of your opposition by bringing the best out of your team mates and you in every single training session), project draft plan. 
  • Tournament Schedule and brainstorming session will give the team the opportunity to set objectives to pursue in terms of competition and would provide the base for gap detection. (Choose a tournament you'd like to go to, what do you want to get out of that tournament both as an individual and as a team and why, what do we (you as an individual and us as a team) need to do to get there).
Bi-Monthly Business Model Process Presentations: A series of bi-monthly presentations that will take participants into the activities related to each step of the Personal Business Model Generation and Customer Development Process.
  • We will explore how our ideas to improve the team can create value, how to validate them, do research, implement them and manage them based on a very flexible and adaptable business model concept.

Training Sessions: 3 days a week (Mon, Wed, Sat or Sun / Tue, Thu, Sat or Sun /  Mon, Thu, Sat or Sun).

  • Gain knowledge of the game that will let the group identify gaps, problems or deficiencies where things could be done better or should not be done at all. Participants can decide if they want to solve them through the Personal Business Model Generation and Customer Development Process and value creation can be identified and structured. 
  • Develop awareness, game skills, knowledge and exposure. Bring the best of your humanity in every aspect of your life through sport. 
Fort-nightly report accessible to the team:
  • A written physical report handed in every two weeks at training session that would detail the personal experience in working on your ideas. Are you stuck somewhere? What obstacles, both internal and external are you finding on your journey?? What solutions to your obstacles have you tried?? Did they work? Yes/No and why. It will help you explore your personal commitment to be your best. It will feed the team with useful information where we may find common traits and issues. It will help us to know more of you. I'll be able to relate to you more personally rather than just as a coach. I will write a general report back to the team every fort-night with the highlights of the feedbacks. 
Bi-Monthly gatherings.
  • Participants would present to the team the progress they've made in generating their business models and would get feedback to apply in their projects.

What do I want to learn from this experience?

What are the necessary relationships that need to be created to offer value in a non-money-dependent society?? 
What are the or some of the missing elements required to create sustainable communities??
How can we capture traditional and aboriginal wisdom about living (non-money-dependent living) in structures that allow western societies to understand the value created and given in non-monetary-based societies??
How can western society share its value creation concepts with aboriginal or indigenous communities in a non-invasive way that allows conversation and leads to mutual understanding and cohesion?? 

From who?

Aboriginal communities, business model fans and experts, western sharing and gift communities and initiatives, volunteering organizations, volunteers.

I am also quite excited to share my 1st ever personal business canvas!!! It still needs work of course but it is coming together!! I can't tell you how exciting this is!!. Check here to see the canvas.

No comments:

Post a Comment